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The golden age of online dating is upon us. Online dating in the last month reported a 195 percent increase in paid subscribers over the same quarter last year. When I asked a friend, who met her last boyfriend online, how many of her single friends had used or are currently using online dating services, she replied, "Pretty much all of them."

Taking a look at online dating or the personals that you see from time to time, and you'll realize two things: One, online personals have become a major source of meeting someone new, and two, it is the main stream of a new dating system that has taken the place of your regular "bar scene" theory. Don't be fooled by the numerious sources of those ads that have been inventing fictional singles with a crack team of models, stylists, marketers and professional photographers, there appear to be a great many attractive people online these days, shamelessly hamming it up in the hopes of meeting that special anyone, when it is actually misleading you to beleive that you have met someone whom is not anyone real at all.

Here at Dating Sites on the Web it is simple. Sign up, create your profile and meet new people. You get the "real" pictures, the real background; likes and dislikes, hobbies and professions, and they are real down to earth people just trying to find a companion.

So how did everything change so quickly, and why have people begun meeting people online?

For everyday that someone whom is single takes the chance and puts themselves out there, is everyday that they meet someone who seems to be the perfect match and they end up being nothing of what they had imagened.

They get turned down because of a multitude of things that they could have never thought about themselves until that one moment of being turned down and the insecurity that sets in. They start doubting themselves and thus creating the low self esteem syndrome.

The solution, online dating a perfectly acceptable means of meeting new people. Why you ask? Easy, meeting someone online that has already read everything about you, has already seen your picture and is increasingly interested in chatting with you, is a person that you already know is interetsed and there is no chance of being shot down.

Demand creates supply. When you think for a minute about how inefficient and circuitous the traditional delivery system for meeting potential lovers is, it's not hard to see how we landed here. When your options are limited to getting set up by your friends, going out to parties or going to smoky bars in the hopes of getting drunk enough to knock over someone with a pulse, it's clear why shopping for a mate online has been embraced by mainstream America.

Imagine, if you will, trying to buy a food processor without a Best Buy, or a Macy's. Imagine if you had to go to crowded parties and other tedious functions and search the crowd for someone with an old Cuisinart at home that they might be willing to sell you. Furthermore, imagine if it were considered rude to bring up the Cuisinart straight off the bat -- instead, you were expected to ask people about themselves, maybe buy them a drink, and feign interest in their rambling, self-involved banter, until finally, at the end of the night, loosened up by a few drinks, you could say what had been on your mind for hours:

"Um. I hope this doesn't sound too forward, but do you ... process food?"

And despite all that effort, imagine that the person's face drops, and he or she replies politely, but in a clipped, uncomfortable tone, "No, I'm not really into that kind of thing," and then exits the party without even asking for your number in case he or she ever does get the urge to process.

This would be a light way of making what a typical night out on the town with your friends would be like but the senario stands as this, it may be mentally easier to except the fact that you have been shot down via email than it would be to face the uncomfortable feeling around a person face to face who has just shined you on because they judged you by the way you look or the things you had talked about on the spur of the moment....in a bar.